OUR HISTORY
Our History
From China’s duty-free market to a global cross-border commerce network
Headquarters Established in Beijing
The Group initially focused on China’s duty-free market, serving the offline imported duty-free business of China Duty Free Group. It introduced duty-free systems from Singapore, South Korea, and Dubai, along with brands from the United States, Japan, and South Korea, and managed their marketing and sales in China.
Hong Kong Company Established
The Hong Kong company was established to supply local health and beauty chains and operate bonded cross-border imports. The Group expanded onto major Chinese e-commerce platforms including Douyin, RED, POIZON, JD.com, and Tmall, working with more than 200 brands.
Global Overseas Warehousing Network
The Group established overseas warehouses in the United States, Hong Kong, Dubai, Saudi Arabia, and the United Kingdom, and founded a Hangzhou company focused on integrated online brand marketing across Douyin and Google.
Shenzhen Operations Established
A Shenzhen operating entity was established to expand cross-border exports, covering Amazon, eBay, SHEIN, Walmart, and NOON, a leading e-commerce platform in the Middle East.
Expansion into Belt and Road Markets
The Group expanded across Belt and Road markets and launched bilateral trade with 54 African countries, building a complete global commercial network covering duty-free retail, domestic e-commerce, global warehousing, cross-border imports and exports, and China–Africa trade.
